All work

Orchard

Reorder flow for a grocery delivery app, so the weekly shop takes about a minute.

Client

Orchard, grocery delivery

What we did

Product design, prototyping

Plan

Sprint, one designer

Time

4 weeks, Feb 2025

The brief

Most Orchard customers buy the same twenty things every week, but the app made them search for each one again.

We designed a reorder flow that starts from last week’s basket and only asks about what changed.

Week 1

What people buy every week, and what they swap.

Week 2

Last week’s basket, edit, pay.

Week 3

Ten customers, one change to substitutions.

Week 4

Screens, states and a short video for engineers.

+19%

More weekly orders per active customer.

58 sec

Median time to repeat last week’s basket.

4 weeks

From brief to release.

“The reorder button became the most used thing in the app.”

Mei Tanaka

Product Lead, Orchard

Next case

Brand and app for an AI notebook, launched in nine weeks.

Next case

Brand and app for an AI notebook, launched in nine weeks.

Next case

Brand and app for an AI notebook, launched in nine weeks.