All work

Halo

Brand and app for an AI notebook. From a working prototype to the App Store in nine weeks, one drop at a time.

Client

Halo, seed-stage AI notebook

What we did

Brand identity, iOS app, website

Plan

Partner, two designers

Time

9 weeks, Aug to Oct 2025

The brief

The brief

Halo had a working prototype and a seed round closing in October. They needed a brand investors would remember and an app good enough for a public beta.

Hiring a design team would have taken longer than the round. So they subscribed to Norte for three months and sent us their first request on a Monday.

Week by week

Week by week

Weeks 1–2

Workshop, name and logo

Workshop, name and logo

Three directions from one session, then the ring mark picked by the founders.

Three directions from one session, then the ring mark picked by the founders.

Weeks 3–4

Type, colour and core flows

Type, colour and core flows

One blue, one typeface, and capture, search and share as wireframes.

One blue, one typeface, and capture, search and share as wireframes.

Weeks 5–6

Prototype and iOS interface

Prototype and iOS interface

Tested with eight users, then every beta screen handed to engineers.

Tested with eight users, then every beta screen handed to engineers.

Weeks 7–9

Website, deck and launch kit

Website, deck and launch kit

Landing page in Framer, a fourteen-slide seed deck and the launch set.

Landing page in Framer, a fourteen-slide seed deck and the launch set.

What happened next

$4.2M

Seed round closed two weeks after the deck was delivered.

12k

People joined the beta waitlist in the first month.

4.8

App Store rating after the public launch in October.

“We got a brand and a working app in nine weeks. It felt like our own team, only faster, and we could see progress every Friday.”

“We got a brand and a working app in nine weeks. It felt like our own team, only faster, and we could see progress every Friday.”

Marcus Hale

CEO, Halo

Next case

Orbit Pay

Pricing page and checkout for a creator payouts app.

Next case

Orbit Pay

Pricing page and checkout for a creator payouts app.

Next case

Orbit Pay

Pricing page and checkout for a creator payouts app.

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