Kestrel Air
Rebrand and booking site for a regional airline flying twelve routes.
Client
Kestrel Air, regional airline
What we did
Rebrand, booking website, signage
Plan
Partner and a fixed project
Time
14 weeks, 2024
Kestrel Air flew on time and cost less than the big carriers, but its brand looked like a budget bus company. Most bookings went through travel agents.
We rebuilt the identity around the view from the window and designed a booking site that sells the route, not just the seat.
Weeks 1–3
Weeks 4–7
Weeks 8–12
Weeks 13–14
What happened next
+27%
More direct bookings on the new site.
12
Routes relaunched under the new brand.
−31%
Less drop-off in the booking flow.
Ana Ribeiro
CMO, Kestrel Air
