Orbit Pay

Pricing page and checkout for a creator payouts app. A clearer offer and a shorter checkout, shipped in six weeks.

Client

Orbit Pay, Series A payouts app

What we did

Pricing page, checkout, design system

Plan

Sprint, one designer

Time

6 weeks, Mar to Apr 2025

The brief

The brief

Orbit Pay paid out to thousands of creators, but most visitors left the pricing page without picking a plan. The old checkout asked for eleven fields before it showed a price.

We rebuilt the offer around one question, how much a creator takes home, and cut the checkout down to four fields.

Week by week

Week by week

Week 1

Audit and interviews

Audit and interviews

Twelve creator calls and a teardown of the old funnel.

Twelve creator calls and a teardown of the old funnel.

Week 2

Pricing directions

Pricing directions

Three ways to show the plans, tested as prototypes.

Three ways to show the plans, tested as prototypes.

Weeks 3–4

Checkout flow

Checkout flow

Four fields, saved cards and clear errors.

Four fields, saved cards and clear errors.

Weeks 5–6

Components and launch

Components and launch

Checkout parts added to the design system, then shipped.

Checkout parts added to the design system, then shipped.

What happened next

+38%

More plan sign-ups in the first month after launch.

4 fields

Down from eleven in the old checkout.

−22%

Fewer support tickets about payouts.

“The new pricing page paid for the whole subscription in its first month.”

“The new pricing page paid for the whole subscription in its first month.”

Lena Brooks

Head of Growth, Orbit Pay

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