Groundwork
Ordering app and packaging for coffee roasters who sell to cafés.
Client
Groundwork, wholesale coffee platform
What we did
Mobile app, packaging, brand
Plan
Partner, two designers
Time
10 weeks, Sep to Nov 2024
Café owners reordered beans by text message, often at six in the morning. Roasters lost orders and spent their afternoons fixing them.
We designed an ordering app built around the reorder, then a packaging system that roasters could print on their own.
Weeks 1–2
Weeks 3–5
Weeks 6–8
Weeks 9–10
What happened next
+45%
More repeat orders from cafés in the first quarter.
60 sec
Typical time to place a reorder.
120
Roasters on the platform at launch.
Tom Becker
Founder, Groundwork
