All work

Sierra Labs

Website and investor deck for a warehouse robotics company raising its Series A.

Client

Sierra Labs, warehouse robotics

What we did

Website, investor deck, brand refresh

Plan

Partner, two designers

Time

7 weeks, May to Jun 2025

The brief

Sierra Labs had great robots and a website that only engineers could read. The Series A meetings were six weeks away.

We rewrote the story around what a warehouse gains in its first month, then designed the deck and the site from the same pages.

Week 1

One afternoon to agree on the three things investors must remember.

Weeks 2–3

Sixteen slides, rehearsed twice with the founders.

Weeks 4–6

Six pages, a demo request form and a press kit.

Week 7

Updated logo, type and photo direction.

$18M

Series A closed with the new deck.

More demo requests from the new site.

7 weeks

From kickoff to the site going live.

“Investors finally understood the product before we started talking.”

Priya Nair

CEO, Sierra Labs

Next case

Identity for a biotech lab working on enzymes.

Next case

Identity for a biotech lab working on enzymes.

Next case

Identity for a biotech lab working on enzymes.